in which the FTC has scrutinized these types Coinbase User List of reward systems. The agency in recent years has amplified probes into in-game rewards, especially loot boxes that contain virtual items to help with gameplay. Its investigations reflect Coinbase User List the growing concern that loot boxes promote compulsive gambling in children. Because mobile games are popular with minors, marketers that advertise on games in mobile apps or elsewhere must ensure they’re complying with laws to safeguard children’s privacy.
The FTC has heightened enforcement Coinbase User Listof those laws, as seen with its action last summer against developer Hyper beard. The agency accused Hyper beard of allowing third-party ad networks to collection personal information about players, including children, which violates the Children’s Online Privacy Protection Act. As part of its Coinbase User List own settlement with the FTC, Hyper beard agreed to pay a fine of $150,000 and delete personal information collected about kids younger than 13. Just months later, a similar story of in-game surveillance arose with the Tapjoy complaints.
In their joint statement about the proposed Tapjoy settlement, commissioners Chopra and Slaughter again bemoaned the prevalence of loot Coinbase User Listboxes and in-game surveillance as signs of “intrusive behavior advertising” that developers have adopted to generate revenue and gather useful data on players Fast forward to January 2021, the FTC’s proposed settlement with Tapjoy doesn’t seek to remedy past harms — a task that may be hard to quantify when it comes to assessing the value of virtual rewards. Instead, the agency is requiring Tapjoy to better police its platform to prevent similar abuses in the future.