How to take the road of Internet revival? Is it paid to read or free to read? neither! The author believes that advertising - user - content - author + weak willing paying users is the third way to revive the Internet. 1. A question If you get 5 cents a day for "checking in" on the site, would you like to "appreciate" that 5 cents to a post, an article, or a new song you like? I am asking this question for "weak willing paying users". For an article, if there are 100 readers, 5 readers are willing to pay for "subscription/appreciation", and 35 readers think that prostitution is safe and piracy is justified, and they never think about paying for "subscription/appreciation" at all.
Then, the remaining 60 readers belong to "weak willing paying users" - they are unwilling to pay, but they like the article and the author, and they don't feel at ease when they prostitute. So, I want to ask these 60 readers, if you get 5 cents job title email list a day for "checking in" on the site, would you be willing to "appreciate" the 5 cents to a post, an article, or Is it a new song? More than ten years ago, I was a typical "weak willing paying user". If this question was asked to me at that time, my answer was, I would. The remaining 59 readers, how about you? Two, two elements "Sign in" can get 5 cents,
who will pay this money? Advertiser? Why do advertisers pay for this? "The advertiser pays 100 yuan -- each reader gets 50 cents -- the author earns 60 yuan after paying for the article" (hereinafter referred to as mode A), doing this is similar to "the author writes a good article -- attracts many readers -- Earn 100 yuan through advertising” (hereinafter referred to as Mode B), is there any difference? Compared with Mode B, if Mode A is adopted, isn't the income of the author less? To answer these questions, you need to see that there are two important hidden points:mode collision share transfer Three,
mode collision Pattern A: Advertisement - User - Content - Author Pattern B: Author-Content-User-Advertisement On the surface, the order is just reversed, and the difference is not big, but in essence AB is two completely different "advertising methods". Among them, the most important link is "user-advertising". Mode A is "ads→users", the advertisements are directed to users, and the users get 50 cents will have direct benefits, and users' attitude towards advertisements is mild or even gentle. Mode B is "user ← advertisement", advertisements are directed to users, users passively accept advertisements,
and users' attitude towards advertisements is cold or even frozen. For the same electric toothbrush brand, the advertising budget is 100 yuan, and the user’s favorability for the electric toothbrush is X with mode B; the user’s favorability toward the electric toothbrush with mode A is X+0.5. 0.5 is The change brought about by that 5 cents. From the perspective of the interests of the two roles of users and advertisers, mode A is more beneficial to both than mode B. This will cause a collision between the two modes. 4. Share transfer Mode B: author-content-user-advertising, with a slight modification, to: platform-content/play-playing-user-advertising, you will find that Mode B is the current mainstream advertising method.