The keyword in CMI’s definition Industry Email List is “strategic.” You can create all the content in the world, but without a strategy for promoting and distributing it (i.e., a content amplification plan), who will know it exists? Types of Content The types of content that creators and corporate marketing departments are creating these days go far beyond the good old blog post and videos of the early days of the internet and social media. Today we also have the following content formats: Ebooks White papers Case studies Webinars/virtual events In-person Industry Email List events Long-form stories Research reports Podcasts Print and digital magazines Online courses Print books Digital art Creating all this content takes a lot of resources — both in terms of time and money. No company wants to create content that no one will see.
A content marketing strategy lays Industry Email List out the editorial plan — the topics, type of content format, where the content will be distributed and when, and how success will be measured. Delivery Channels Okay, so you have all this great content. How do you amplify it? Let’s talk about the four main content amplification strategies: owned media, earned media, shared media, Industry Email List and paid media. Owned Media Owned media simply means assets that you own — your website, blog, and email list are examples.
The goal for most of the Industry Email List content you promote on the internet is to bring the reader back to your blog or website. In other words, you want to drive organic traffic to your site. Your site is the place where the reader learns more about your company, products, and services. The best thing about owned media is that it is yours. You can do whatever you want with it. Industry Email List You don’t rent it — it can’t be taken out from under your feet. You are in control. Earned Media Earned media is just that — media coverage that you earn either from public relations, word-of-mouth, press releases, or via influencers.