Penguin Penalty Prevention: Link Acquisition and Auditing Techniques You Need to KnowPosted: 2015-03-05 In this SMX West session, you will learn how to assess whether or not your site has been affected by manual link penalties or the Penguin Algorithmic Link company employee list Penalty. You will also learn how to perform backlink analysis with recommended tools and how to request link removal. Speakers: Marie Haynes, owner of HIS Web Marketing marie_haynes) Rae Hoffman, CEO of PushFire sugarrae) Sha Menz, Chief Software Architect / Link Removal Specialist at Web Based Innovations DBA rmoov.com (@ShahMenz)Marie Haynes: Is the penguin your problem.
Google has repeatedly said not to call Penguin a penalty but rather an algorithmic filter. This is not reported in GWT as a manual action . A manual penalty reported in GWT is given by a human after review. Penguin on the other hand is algorithmic. Google company employee list webmaster trends analyst John Mueller has talked about Penguin back and forth, sometimes saying "penalty" - so even Google is confused. It's really semantics. What's handy is information on how to deal with Penguin if it affects your site. Is it Penguin? penguin-slide1 The date the traffic drop on this graph occurred was March 23, 2012, which means it was a Panda penalty. Check these items to see if it's Penguin: Google Analytics: Filter only organic traffic and look for a drop that occurs during a known update or a Penguin update refresh.
Here is a clear list of known Penguin updatespenguindates.com/It's not always a big drop. Matt Cutts referred to "light case" and "strong case" Penguin. Connect your GA to the Panguin tool, which overlays your traffic on known update dates. If you don't have GA access: Look at Webmaster Tools impression data going back three months. SEMRush.com can provide company employee list excellent data that you can compare to known updates. Do you have any links? If you haven't cheated, it's probably not Penguin. She thinks negative SEO can happen, but in cases where she's seen websites claim negative SEO, they've also had a history of non-Google-san -page-pingouin Sort a site's backlinks by anchor text from the