A very important aspect of the Near Me search is that today the majority of consumers are no longer looking for specific companies but for products and services in general for example more for good coffee instead of Starbucks nearby. In the meantime more than percent of all searches are so called unbranded searches. And appearing here as a company is a tremendous opportunity Pro tip Boost your local online visibility for Unbranded Search This is exactly why I would like to give you the expert tip to become particularly visible for the unbranded search. The means to achieve this is active listings management large brands such as the Uberall customer TOTAL are not only found for their best known services fuelling but also for other offers such as car wash coffee near me or grocery in near me.For TOTAL this has resulted in a increase in views from Google Maps.
Click here for the TOTAL case study. Step Increase your customer whatsapp mobile number list interactions Increase engagement with your local customers and gain more clicks calls and directions to your locations. Reviews are an influential element in the Near Me customer journey – use them actively In our Reputation Management Revolution study we found that just. more stars in your rating can lead to percent more conversions. And active rating management in turn contributes to your brand visibility well rated locations end up at the top so ratings are a very strong signal for your customers. Step Measure the local dimension of your digital performance Not only measure the global performance of your marketing or your brand but also take control of the local performance of your locations.
You should have answers to questions like Are my local marketing campaigns achieving their goals What are customers saying about my locations Can I improve the customer experience to become more attractive also for other consumers Are there locations that perform better or worse What conclusions do I draw from this In short If you understand the performance of your locations you avoid the local blind spot in the analysis. Step Ensure a strong Near Me team and setup Near Me marketing is a cross functional topic.This requires a good operational and organizational setup. Coordination between different teams in marketing or companies needs to be ensured just as much as that between headquarters and the locations.