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Use your daily social media scroll and buy email database draw inspiration from content from accounts you already like to follow. Keeping tabs on what the competition is doing is another great way to inspire the type of content you want to create for the local business accounts you manage. Erin Shawaga Social Media Manager, Vendasta Be a thought leader Your clients probably have years or even decades of experience in their field. Position them as thought leaders in their industries with these content ideas:12. Publish a tutorial: Demand for video content is growing. In fact, 54% of people say they want to see more video content from a brand or business they support.