As if these issues weren't enough, enterprise SEO sites are often extremely complex. They can relate to hundreds of thousands or even millions of pages. At Stone Temple, we've worked on sites that have crawled billions of pages! But it doesn't stop there. The business may have Industry Email List many different sites, each with many different subdomains. And a given site can also have three, four or even more CMSs (content management systems) involved – yes, I mean more than one CMS for a single site. You may also be dealing with many different Industry Email List development teams using different coding approaches. Some may be hot on Angular JS, and others may have a dated technical infrastructure that lacks any degree of modularity or flexibility.
Then there's sorting out who makes the Industry Email List decisions about what to do, as well as how the decisions are actually made - it's not necessarily the same thing. Be prepared to spend a lot of time navigating these waters just to get to the point where you understand what to do, in terms of the decision-making process, as well as the various site structures and what it takes to fix them. Solutions Enough problems. It's time to Industry Email List talk about solutions. Unfortunately, there is no simple recipe. Here are the key points shared by the speakers: Educate, educate, educate. Ignorance is your enemy, so take every opportunity to help people understand SEO better.
Spend time educating techs, marketers, product managers, management, and just about anyone you can find who will listen. Be an evangelist. Education is an essential part of the plan, but remember to constantly seek out examples of what SEO can do and Industry Email List sell the value of your craft. Bring data and evidence points. Data is your friend, so use it as much as you can to help you in your education and evangelism efforts. Establish clear KPIs so everyone understands what the goals are. If the data is good, so is establishing clear ways to define what success in Industry Email List your work looks like, and then clear ways to measure it. Then, of course, make sure you hit those goals. Build relationships.