Ads, we have to compete with a lot of organic and paid results that compete for the attention of the consumer. And in the same way, most companies have multiple tools and related solutions. The solution is to limit the focus of your ads as much clipping path service as possible : instead of talking about everything you can offer, focus on a very specific problem and offer a single solution. Thus, you ensure that your message is easy to understand and that it reaches your audience even with a limited number of characters. 10) Prove what you say Almost 80 years ago, Victor Schwab already stated that for advertising to work,
it has to be able to offer the consumer a rational justification for their emotional decisions. This principle is collected in his book From him How To Write a Good Advertisement ("How to write a good ad"). The conclusion that we can draw is that our Google Ads ads must include facts, figures, testimonials, scientific studies or other concrete evidence that the consumer can use to feel comfortable with the decision to buy our product or service. This is especially important in the case of products with a high cost or that require an ongoing commitment (for example, the monthly payments of a gym).
Present and future of brands in social networks 2022 By Ester Solsona , published on November 22, 2021 Keeping up to date with what is happening on social networks is essential in digital marketing. By looking at the digital presence of other brands, we can draw conclusions about what works and what doesn't and apply these lessons to our marketing plans. To help you with this task, we are going to review the results of the IAB Spain Social Media Brand Observatory 2021 , prepared by Gestazion and Metricool, which analyzes the social presence of