When any visitor subscribes to your site, the autoresponder will send the eBook to them immediately. Hence, they will start getting emails mailing list from you as if you were directly sending them messages. Offer discounts or e-coupons in your newsletters: Everyone wants to buy products at cheaper rates. If you are selling a product, always make sure that your subscribers are given special privileges by giving them discounts through e-coupon codes.
Ensure that you include a control number in the e-coupon so that they will only be able to use it once. You can also inform new visitors that they will get this type of benefits if they subscribe for your newsletters. Most membership programs will mailing list have the ability for you to add coupon codes or discounts. (Memberships are discussed in another post). If you treat your subscribers with the utmost respect then you will not lose their loyalty.
Do not spam them with loads of emails, as this will get them angry and eventually unsubscribe from your email list. Try to send some personal messages once in a while so that they will not have to think all the mails are being sent by a robot mailing list or you are always trying to get them to "buy" something! Direct mail is one of the most profitable ways to market, though it's also one of the most expensive.