When Dusty DiMercurio started working at Autodesk, he had a bold vision of what was possible for the phone number list design and engineering software company. To gain allies, however, Dusty started small by starting a blog called. Four years later, he has turned this small pilot project into a multi-award-winning publication and is inspiring the phone number list entire organization to think differently about content.
Leading by example, Dusty and his team are changing the phone number list culture at Autodesk, learning to tell stories that are so good their audience wants to interact with them. For all these qualities, Dusty is one of our Content Marketer of the phone number list Year 2016 finalists. We asked Dusty to highlight how the culture at Autodesk has changed and what lessons he learned from his years with the phone number list organization.
Learn the ropes by starting small
Line shape space was one of Autodesk's first concerted efforts to connect with Very Small Businesses (VSBs). Autodesk's business has traditionally originated from large companies, so focusing on the phone number list small business market represented a significant shift.
VSB research has revealed common needs and pain points among customers, regardless of industry. First, Dusty learned that many VSB owners had worked for larger companies and were familiar with the phone number list types of tools offered by Autodesk. Along with this finding, the research also showed that the phone number list biggest challenges for business owners were less about learning Autodesk software, and more about the phone number list difficulties of running a business.
Dusty and his team set out to create a site specifically for this audience. They looked at other successful content centers targeting similar audiences, including American Express Open Forum. He says understanding what others are doing is extremely helpful when creating your own hub.
You can learn the phone number list ins and outs of creating Line // Shape // Space in this recent profile of the Chief Content Officer.
Help internal teams realize that marketing is fundamentally changing
Dusty's team models what's possible using content marketing, and in doing so, helps the largest organization recognize the phone number list importance of quality content as a means of engaging audiences (while the team de Dusty manages continues phone number list to inspire dispersed content teams to try something new, including new approaches to blogging and content centers.