Last month, it was reported that Yousheng Education had closed many campuses in Beijing, owed wages to employees, and it was difficult for parents to refund fees. The headquarters was even more “empty” and suspected of “running away”. As the "running" storm of Yousheng Education continued to ferment, founder Chen Hao responded in the live broadcast room: "Affected by the epidemic, the company's capital chain is almost broken.
In the face of the epidemic, the offline education industry has experienced many sorrows. According to public data, from February 1 to June 16, 2020, 18,885 offline training institutions were cancelled nationwide, which is equivalent to the cancellation of nearly 100 offline training institutions every day.
After the outbreak of the new coronavirus in 2020, offline education was pressed on the pause button, and offline educational institutions faced fixed rent and labor costs, as well as the loss of student and teacher resources and large-scale course refunds. Offline education companies with cash flow problems have entered the bankruptcy stage. With the frequent explosion of offline training institutions, how to transform is a problem that every educational institution is thinking about.
This article discusses how to do digital transformation in offline education from three aspects: the advantages and disadvantages of offline education, the difficulties in the digital transformation of offline educational institutions, and the breakthroughs in the digital transformation of offline education.
The advantages and disadvantages of offline education
Although the face of black swan events such as the epidemic has brought a big blow to offline education and training institutions, there are still some offline education institutions that are doing well. Starting from the first New Oriental in 1993, the actual line After all, offline education has been prosperous in the market for nearly 30 years, and it must have its own irreplaceable advantages. Therefore, before the transformation, we can summarize the advantages and disadvantages of offline education institutions to better help us judge how to do digital transformation.
1. Advantages of offline education
(1) close emotional communication
Whether it is the one-to-one emotional connection between teachers and students or the communication between students in small offline classes, offline education has always been the main factor for attracting students.
Compared with online education, offline education is more humane, the frequency of interaction is higher, the communication between teachers, students and classmates is more seamless, and it is easier to generate emotional foundations before each other. Therefore, the renewal rate of offline education, especially K12 education, and The completion rate is relatively high.
At the same time, offline education is conducive to the play of the leading role of teachers, facilitates teachers to organize and monitor the whole process of teaching activities, and is conducive to the transmission of systematic scientific knowledge. so that it does not deviate from the requirements of teaching objectives.
(2) Good course experience
In offline classroom education, students are constrained by teachers and class discipline, and students have a strong learning atmosphere and learning concentration, which reduces students' deserting behavior. Teachers can appropriately adjust the teaching rhythm according to the students' on-site reactions, and students can understand and absorb knowledge more effectively.
According to data from iiMedia Research, 72.6% of the interviewed users believed that students' concentration would be affected during online teaching; 59.4% of the interviewed users believed that the interaction between teachers and students would help improve students' concentration.
The students of K12 education are basically minors, with poor self-control. Most of the students do not have the ability to self-discipline, and adults sometimes lack self-discipline, not to mention students.
During the online education period, that is, during working days, most families and parents go out to work, leaving students to study online at home. It is human nature to be playful, and it is difficult to concentrate on listening to lectures in the absence of control. This is a problem that needs to be clarified in online education, and how to solve the problem country email list of self-discipline of students.
(3) Regional characteristics
The geographical characteristics of offline education are also incomparable to online education, but this is both an advantage and a disadvantage. From the advantages, due to the geographical nature of education and training institutions, education and training institutions pay more attention to teaching quality, because of the reputation in a certain area. It is much larger than extensive marketing and promotion activities. Therefore, it is an offline educational institution to do a good job in teaching quality and improve teaching effect, so that the audience in the region can be effectively improved, and it will drive the students’ neighbors, friends, and classmates to further sign up.
From the public comments, we can also see that it is close to home, recommended by classmates, and good results are the points that parents like.
Of course, with the rapid development of technology today, coupled with the impact of the epidemic, the disadvantages of offline education are even more prominent.
2. Disadvantages of offline education
(1) Heavy assets, slow response
The audience ceiling of offline education is relatively obvious, that is, the source of students near the community or school, and due to the location factor, it cannot expand the enrollment too much, especially in the case of a black swan such as the epidemic, for online classrooms dominated by brick-and-mortar classrooms In terms of lower education, there is no way to respond quickly. The classrooms and equipment invested in the early stage can basically only lose money, so it is obviously a disaster for them.
(2) High operating and promotion costs
Offline education must have two basic elements: teachers and venues, and the teacher salary and scene rental of a typical offline institution consumes about 60% of its revenue. After deducting other costs, the profit is only about 10%.