The new generations, who are the ones who currently have the ability to contribute, consume content in a different way. Millennials and Generation X are fascinated by digital content and therefore look for information or stories that inspire them through the Internet and social networks. So the efforts must be directed to that sector of the population where there is a large number of potential donors. In this sense, if we build links with these users and understand what content they like, we will make them naturally become part of our list of contributors. Inbound Marketing can provide great advantages, including Methodology time and way in which you will achieve the objectives.
Segmentation specific sector of the population that you will reach. Optimization efficiently direct the message and reduce costs, guaranteeing more and better results. Gives you a executive email list voice and presence Having stories to tell that are inspiring and based on narrative and experience connects yo Ready to get the full potential of your NGO? When we talk about digital marketing and its forms, there are countless strategies that can help us solidly build our image as a company. Remember that the qualities of the brand influence consumer decision-making and for this we have the brand ladder or benefit ladder.
The brand ladder is basically starting to show the benefits that your client will obtain by consuming your product or service to achieve better results. In this sense, the idea is to offer a unique and incomparable experience to your customers. This strategy has its beginnings in 1980 when professionals and great marketing researchers such as Philip Kotler and Kevin Lane Keller began to develop strategies, not only based on the practice of the products, but also on what would be the additional benefits that could be achieved. obtain using other attributes of the product or brand. HOW DOES THE BRAND LADDER WORK? The brand ladder is precisely in charge of connecting the properties of the product and the brand with the social and personal ties of the client's lifestyle.